VIRAL VIDEO

A brief story about the product’s benefits connects to influencers with a wide range of creative contents in order to bring out the product’s information and benefits.

REVIEW VIDEO

The KOL will share their experiences with the products through various content categories in order to highlight the benefits of the products (unboxing, challenges, tutorials, etc.) while also encouraging their audience to purchase the products.

PHOTO POSTING

A creative content and caption that combines the influencers’ experience together with the product benefits, to promote branding and encourage their audience to purchase the product.

REACH

ENGAGEMENT

LIKE

To achieve a high level of exposure and attendance among participants.

An approach taken by influencers to promote the Sunway campaign in order to gain additional publicity and exposure among the target audience.